Erwin Van den Brande is also the founder of Dual&Day, a company with a focus on artification: Upgrading organizations with the sublimity of art and culture.
More and more companies use art and culture to create authenticity, make new connections with customers or employees, boost creativity and innovation, and harness the prestige of art to improve their brand.
Many young artists work at the interface between art and technology. Art becomes a research domain to question the possibilities and impact of technology on people and society.
Artists tend to think less conventional and have a sensorium for what is happening in society. They are used to questioning everything and to anticipate. While in business we go from point "a" to point "b", artist re-invent point "b".
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